A Fiserv Carat Insights report shows that commerce experiences that blend the physical and digital are increasingly popular among consumers. Omnichannel spending that encompasses a mix of online and in-store business models grew substantially year-over-year, with increases of omnichannel spend seen in verticals including restaurant (77{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}), grocery (71{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}), and retail (39{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}).
This consumer desire for omnichannel experiences is increasingly crossing over to CUs as well. Case in point: Many of our clients continue to adopt our Flexible Branches Video Meetings module to digitally serve members without the need for them to come into a branch.
Key Takeaway: The digital and physical channels, once separate, are coming together in many ways. Better Lobby manages visitor meetings in this entire “space.”