ABOUT US

Better Branches Technology

As our name suggests, our purpose is to help credit unions manage and improve the appointment handling, queuing, sales, and service that takes place in the evolving branch. While accomplishing this, we also equip management to manage service quality and branch labor costs effectively.

As our name suggests, our purpose is to assist credit unions in improving visit management within the ever-evolving branch landscape. We provide a diverse range of tools designed to increase sales and service quality while equipping branch managers with valuable insights regarding branch operations. Our offerings include: Appointment Handling, Service Queuing, and Visit Management solutions that span across multiple visit channels. We work collaboratively with our clients to solve problems that are unique to the changing credit union industry. Our tools equip credit unions to respond and engage with their customers flexibly and more effectively than ever before.
An image of Better Lobby mobile booking tool. The image shows how it can be used on a desktop, tablet, and mobile phone, so that credit union members can book appointments with the credit union.

OUR Journey

It all started in the summer of 2003 when a large Californian credit union teamed with The Poulton Consulting Group and Performance Systems International to conceptualize, design, and build a system for perfecting the members’
account opening experience.

At that time, the CU’s President and CEO stated, “If credit unions are to prosper and grow, they must stop competing on price and improve member service”. For our founding Credit Union, that meant rethinking how they served members. That’s why Better Branches Technology was founded—a desire to significantly improve member service at American credit unions.

Today, our focus is the same as it was in 2003; providing innovative, affordable software solutions that help credit unions deliver the highest standard of service. Our products have continued to evolve and adapt to credit unions’ changing needs ranging from 10,000 to 750,000 members.

Better Branches started in 2003 as a partnership between a large credit union based in California, the Poulton Consulting Group and Performance Systems International. The purpose was to conceptualize, design, and build a system for perfecting how credit unions manage branch visits and streamline new account opening.

At that time, the CU’s President and CEO stated, “If credit unions are to prosper and grow, they must stop competing on price and improve member service”. For our founding Credit Union, that meant rethinking how they served members. That’s why Better Branches Technology was founded a desire to significantly improve member service at American credit unions.

Today, our focus is the same as it was in 2003; working collaboratively with our credit union clients to provide innovative, affordable software solutions that help credit unions deliver the highest standard of service. Our products continue to evolve and adapt to credit unions’ changing needs.

Better Branches Management

Meet the Better Branches Technology team.

A photo of Justin Orr, who works at Better Branches Technology

Justin Orr, President

Justin Orr, President of Better Branches Technology, leverages over 20 years of experience in the Credit Union industry to drive our company's growth in sales, revenue, and customer relationships. His leadership ensures we remain at the forefront of providing innovative software solutions that streamline operations and improve member services for Credit Unions. With a focus on collaboration and excellence, Justin works alongside our leadership team to maintain high customer satisfaction standards and push the industry's service delivery boundaries.

A photo of Jon Eagar, who works at Better Branches Technology

Jon Eagar, Vice President of Operations

Jon Eagar, Vice President of Operations at Better Branches Technology since 2005, oversees the product and development, support, and design of our Better Lobby software. His leadership and strategic vision have enhanced these areas, propelled innovation, and set benchmarks in the Credit Union technology sector. Jon's extensive involvement in engineering and development has significantly advanced our applications and infrastructure, positioning our solutions at the forefront of the market. His commitment to excellence and pivotal role in our operations are fundamental to the continuous evolution and success of Better Branches Technology, affirming our status as a leading provider of cutting-edge solutions to Credit Unions nationwide.

A photo of Yori Nirasawa, who works at Better Branches Technology

Yori Nirasawa, Director of Customer Success

Yori Nirasawa, Director of Customer Success at Better Branches Technology, uses her rich consulting background to elevate our customer engagement strategies. Since her start in 2021, she has transformed our project and account management processes, enhancing client onboarding, product adoption, and renewals while ensuring projects align with client needs. Her implementation of new metrics and methodologies has markedly improved client satisfaction and operational efficiency. Yori's innovative leadership on special projects and dedication to the Credit Union sector have played key roles in delivering superior industry solutions, making her an essential part of our success.

A photo of a better branches technology employee using a laptop in better branches technology headquarters. This image is for the about us for better branches technology and better lobby, lobby management software platform.

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Blog

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How Better Lobby Appointments Can Improve Your Member Service Strategy

In today’s competitive landscape, credit unions are continuously seeking innovative strategies to enhance member service and operational efficiency. One pivotal area that holds significant promise is appointment management. Better Lobby Appointments offers a sophisticated solution designed specifically for credit unions, aiming to transform the traditional appointment setting into a dynamic tool that boosts member satisfaction […]