Your Credit Union, Your Life: Banking That Fits Your World

Today’s credit union members expect more than just checking accounts and loans—they’re looking for services that understand and support their whole lifestyle. At Better Branches Technology, we believe your credit union should be as unique as you are. That’s why we’re always working on tools and services that go beyond the basics to make everyday banking more personal, more flexible, and more enjoyable.

Banking That’s Personal
Gone are the days of one-size-fits-all banking. Whether you’re a student juggling classes and part-time work, a new parent managing expenses, or someone preparing for retirement, your needs are different—and your credit union should reflect that. Better Branches helps credit unions deliver personalized, human-centered service with smart technology that fits real life.

More Than Money
Your financial health is connected to every part of your life—from your home and career to your hobbies and even your relationships. We think your credit union should support that full picture. That means offering services and experiences that fit your real, day-to-day world.

The Future of Credit Union Services
We’re seeing a major shift in how credit unions think about service. It’s not just about dollars and cents anymore—it’s about connection, convenience, and community. Forward-thinking credit unions are starting to:

  • Offer flexible scheduling and video appointments so you can bank on your time.

  • Design branches with comfort and accessibility in mind.

  • Use digital tools that make banking smarter, not harder.

  • Create services that support your whole household—not just your bank account.

Next Up: Paw-sitive Banking

We’re excited to say that something new is on the horizon. It’s a little different, a little fun, and a big step toward making your credit union experience feel even more like home.

Stay tuned—your banking experience is about to get even more paws-onalized.

Paw-sitive Banking: Helping our Furry Friends

Today’s credit union members expect more than just checking accounts and loans—they’re looking for services that understand and support their whole lifestyle. At Better Branches Technology, we believe your credit union should be as unique as you are. That’s why we’re always working on tools and services that go beyond the basics to make everyday banking more personal, more flexible, and more enjoyable.

Banking That’s Personal
Gone are the days of one-size-fits-all banking. Whether you’re a student juggling classes and part-time work, a new parent managing expenses, or someone preparing for retirement, your needs are different—and your credit union should reflect that. Better Branches helps credit unions deliver personalized, human-centered service with smart technology that fits real life.

More Than Money
Your financial health is connected to every part of your life—from your home and career to your hobbies and even your relationships. We think your credit union should support that full picture. That means offering services and experiences that fit your real, day-to-day world.

The Future of Credit Union Services
We’re seeing a major shift in how credit unions think about service. It’s not just about dollars and cents anymore—it’s about connection, convenience, and community. Forward-thinking credit unions are starting to:

  • Offer flexible scheduling and video appointments so you can bank on your time.

  • Design branches with comfort and accessibility in mind.

  • Use digital tools that make banking smarter, not harder.

  • Create services that support your whole household—not just your bank account.

A dog that is surrounded by money and wearing a gold chain and sunglasses. Better Lobby, the software platform for credit unions enables credit unions to best serve credit unions members including their pets.

Introducing “Paw-sitive Banking”: Better Branches’ Pet Services Module

In an innovative leap that combines financial services with pet care, Better Branches Technology is thrilled to unveil our latest module, “Paw-sitive Banking”. Understanding that pets are integral members of many families, we now offer dedicated services to enhance the banking experience for both humans and their beloved animal companions. Pet Services Module by Better Lobby can help members with pets and credit unions.

The “Paw-sitive Banking” Experience

Better Branches Technology has always been at the forefront of providing tailored solutions to meet the diverse needs of credit union members. Recognizing that nearly 68% of American households include a pet, we decided it was time to cater not just to our members, but also to their furry, feathered, or even scaly family members.

Pet-Friendly Branches:
Starting today, members can bring their pets into selected credit union branches. Our facilities have been upgraded with pet relaxation areas, treats, and hydration stations to ensure a comfortable visit for your companions.

Financial Products for Every Pet:
Whether you own a dog, cat, parrot, or even a miniature pony, our new pet services include:

  • Pet Insurance Plans: Comprehensive coverage options to keep your pets healthy without breaking the bank.
  • Pet Loans: Special financing for everything from veterinary emergencies to luxury pet houses.
  • Investment Toys: Unique, high-return toys that keep your pet engaged while growing their own wealth. Imagine a chew toy that accrues interest!

Unique Offerings for Unusual Pets

Better Branches has not forgotten those members who prefer more exotic companions. Our specially designed services for unusual pets ensure that every creature gets the royal treatment:

  • Python Pilates: Stretching exercises tailored for your serpentine friends.
  • Hamster Housing Loans: Upgrade your hamster’s habitat with luxurious spinning wheels and expansive tunnels.
  • Iguana Insurance: Specialized policies that cover everything from tail regeneration to heat lamp mishaps.

Benefits of Paw-sitive Banking

Community and Connection: Bringing pets into our branches not only enhances the visiting experience but also fosters a sense of community among members. Expect to see monthly Pet Meetups and contests!

Stress-Free Banking: Multiple studies have shown that the presence of pets can reduce stress. Why not enjoy a cuddle while you calculate your compound interest?

Tailored for Needs: Whether it’s setting up a savings account for pet emergencies or securing a loan for that must-have designer doggie bed, our services are designed to ensure that your pets are as well taken care of financially as they are medically.

Market Research and Demand for Paw-sitive Banking

In our ongoing effort to innovate and respond to the unique needs of our clients, Better Branches Technology conducted extensive market research that revealed a surprising demand for integrating pet services within the credit union framework. Our findings indicated a significant overlap between pet owners and credit union members, with over 60% of surveyed members expressing interest in financial products tailored for their pets.

Key Insights Driving the Paw-sitive Banking Initiative:

  1. Growing Pet Industry: The pet industry has seen exponential growth, with Americans spending over $99 billion annually on their pets. This figure includes expenses on healthcare, insurance, and luxury items—all areas where financial services can play a pivotal role.
  2. Pet-Centric Lifestyle: Our research highlighted that for many members, pets are considered part of the family. This shift towards a more inclusive view of pets within the family unit opens up new avenues for specialized financial products.
  3. Member Retention Strategy: Offering unique, pet-specific services not only meets a direct member need but also enhances member loyalty and engagement. Credit unions that cater to the comprehensive lifestyle needs of their members, including their pets, are more likely to retain those members.
  4. Financial Preparedness for Pet Care: An increasing number of pet owners are seeking ways to ensure financial stability when it comes to the care of their pets. From emergency veterinary visits to chronic care management, the financial burden can be substantial. By offering pet insurance and savings accounts specifically for pet care, credit unions can provide valuable support to their members.
  5. Community and Social Engagement: Introducing pets into the credit union environment fosters a sense of community and belonging among members. Our surveys indicated a high interest in community events centered around pets, such as pet fairs, adoption days, and educational seminars on pet care, all hosted by the credit union.

Justification for the Paw-sitive Banking Module

The introduction of the Paw-sitive Banking module isn’t just a novelty; it’s a strategic move aligned with the evolving trends and demands of our member base. By integrating pet services into our offerings, we not only address a growing market need but also enhance the overall member experience, creating a more inclusive and engaging banking environment. Pet Services Module from a credit union.

Whether it’s financing for unexpected pet emergencies or investing in the health and happiness of our furry friends, Better Branches Technology is dedicated to providing innovative solutions that resonate with the lifestyles and values of our members. The Paw-sitive Banking module represents our commitment to embracing all family members, even the four-legged ones, making every trip to the credit union a joyous and inclusive affair.

Conclusion for Pet Services Module

While the idea of a banking module exclusively for pets might seem a bit ‘out there’, it’s not entirely beyond the realm of possibility when you think about the innovative ways we seek to serve our credit union members and their families. Happy April Fools’ Day from all of us at Better Branches Technology! Whether you’re investing in your future or just coming in for a treat, remember that we’re here to make the experience enjoyable for every member of your family—even the ones with tails.