[Updated August 2025]
Mobile banking is everywhere—and most members can’t go a day without their smartphone. According to Bank of America, nearly half of U.S. consumers say they wouldn’t last 24 hours without it. With over 15 million mobile users, their app gets more than 165 million logins per month.
But here’s what might surprise you:
84% of people still visit a branch every six months—even younger members in the 18–34 age range.
What Does This Mean for Credit Unions?
It means credit unions must deliver digital-first convenience while keeping branches efficient and welcoming.
That’s where Better Lobby comes in.
How Better Lobby Supports Both Mobile and Branch Needs
✅ Mobile Appointment Booking – Let members schedule from their phones, with options for in-person, video, or phone meetings.
✅ Online Queueing & Check-In – Members can join the queue remotely and check in when they arrive—no waiting in line.
✅ Kiosks & Wall Displays – Self check-in tablets and real-time wait displays keep things moving inside the branch.
✅ Dashboards & Reports – See how mobile usage impacts in-branch visits and adjust staffing accordingly.
Digital Convenience + Human Connection
Your members love their phones—but they still trust your branches.
Better Lobby helps you bridge the gap so members can engage how they want, when they want.
Key Takeaway
Smartphones may be essential, but so is human service. Better Lobby helps credit unions combine mobile convenience with branch support to meet member expectations—at every touchpoint.
The following section is the original post from July 2014. While some product names and screenshots may be outdated, we’ve kept it here for historical reference.
Almost half of U.S. consumers admit they would not last a day without their smartphone, and many consider their devices more important than daily staples such as coffee and television, according to a new report released by Bank of America. The mega-bank has more than 15 million active mobile banking users who access their accounts on a mobile device over 165 million times per month.
Despite these impressive numbers, visits to branches also remain high: 84% of their survey respondents have visited a branch within the past six months. To many people’s surprise, this is true among all the age groups polled, with nearly the same percentage of millennials ages 18-34 saying they have visited a branch in the past six months as those ages 35 and older.
Key Takeaway: Despite the popularity of online banking and the rapid growth of mobile banking, American adults in all age groups still like the stability of a freestanding branch.