Todd Sheffield, CEO of Santa Rosa, CA-based Community First Credit Union, is retiring after 33 years of working for CUs. Under his leadership, Sheffield has helped grow Community First’s assets from $91 million in 2001 to its current $664 million.

Some innovations that were implemented under his tenure include: a zero-fee loan to 4-H students; a starter savings account that pays up to 7.07{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b} annually for those under 18 years of age; a checking account that pays interest; and waiving more than $50,000 a month in common fees, such as “rush” payments over the phone or inactivity of an account or card, during pandemic times. Todd summarizes why he got into the credit union movement decades ago: “I thought they were the good guys in the financial world.”

Key Takeaway: Like Todd, we are proud to singularly serve the “good guys in the financial world” as a CU-only vendor. We value Community First as a Better Lobby client and wish Todd only the best in his retirement.