Surprisingly, even among younger consumers, digital and mobile banking is not one of the top-three reasons for selecting a new FI.
A study completed in October 2019 by Market Street Research for the New England Financial Marketing Association found that top 2 factors in choosing a new FI were:
- Fees
- Convenient branches
It has never been more important than now to make it easy to open new accounts, and accepting appointments helps deliver a more streamlined and convenient branch service experience to both new and existing members.
Key Takeaway: Convenient branches continues to come out near the top in study after study of all demographics when it comes to selecting an FI.