This simple question has quite a surprising answer according to Mercator Advisory Group’s research: Among those who visit a branch over twice a month – young consumers visit most often! Here are some more interesting stats from the research firm’s recent report:
- 56{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b} of 18-34 year old consumers visit their branch over twice a month
- Nearly a half of all consumers (46{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}) visit a branch twice a month
- One fifth of consumers (21{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}) visit a branch once a week
Key Takeaway: The branch remains extremely relevant and CUs must strive to make it as convenient as possible to visit their branches by offering appointments, self check-in kiosks and other technologies the help ensure a positive member experience.