Everyone agrees that the branch is shifting from a transactional place to an advisory place. The move away from transactions has led to branch staff to spend more time on account servicing transactions and sales/new account opening.
This means that credit unions must focus on how they interact with members and prospects in these two specific areas. We would argue that branch visitors want an efficient and speedy interaction whether they have account servicing issues or want to open a new account.
Key Takeaway: Members expect their credit union to value their time – Better Lobby Online Queuing Module helps meet that expectation by helping to ensure that that they spend less time waiting in your lobby for service.