GenerationZ — folks born after 1996 — will be the most diverse generation in the U.S. by2020, and at their peak will hold some $143 billion in purchasing power. Tolearn more about this generation, UNiDAYS polled 1,000 Gen Zers to see how theyfeel about money.

They found two interesting facts – one quite obvious (95{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b} of those surveyed use their phoneexclusively to access their account) and one more surprising to many people (45{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}of those surveyed are hesitant to open an account with an online-only bank; 70{91edff4ab0179c213d4d62ccb73735ad51d636906a6f58336791bd911b76df7b}of those say it’s because they want a physical branch location).

Key Takeaway: Credit unions looking tocater to Gen Zers must find a way to merge the two worlds of the mobile and thebranch since both of them highly desired by many young people. We believe onekey way to build this bridge is by allowing them to book branch appointments with your staff via their mobile devices.