In a recent interesting Credit Union Times article, Peter Strozniak pointed out that “to create that experiential brand marketing, credit union executives are redesigning branches and cross-training staff to make the credit union experience personal, memorable, different and engaging – indelible positive member emotions that simply cannot be duplicated through digital channels.”
As more CUs transition to “branch of the future” designs, they will need to implement new software tools and techniques. Here are three ways that Better Lobby can help:
• Fast Visitor Recorder – provides an efficient, accurate way to record short visits in a Universal MSR environment
• Video Meetings Queue – makes it easy to connect your staff to your members via video technology
• Mobile Booking Tool – plays a key role in every CU’s Future Branch strategy
Key Takeaway: New branches with open designs facilitate valuable face-to-face interactions between staff and members, especially when combined with a robust visitor management and appointments platform.