Financial industry analysts have talked about the importance of “next best offer” marketing for years. Yet it seems that few institutions have mastered this seemingly simple concept. We have worked hard to help rectify this situation with our new Offers Made Easy solution.

Targeted at small to mid-sized institutions, Offers Made Easy provides an affordable way – with or without an MCIF system – to cross-sell relevant products and services. It is an easy-to-use alternative to complex and costly CRM systems that are all too often spurned by front line employees.

Full details are available here:

Key Takeaway: If you can use Facebook, you can create member-specific offers! (And track the outcome of these offers and provide reporting to management in real-time.)