As our name suggests our purpose is to help credit unions manage and improve the appointment handling, queuing, sales and service that takes place in the evolving branch. While accomplishing this we also equip management to effectively manage services quality and branch labor cost.
It all started in the summer of 2003, when a large Californian credit union teamed with The Poulton Consulting Group and Performance Systems International to conceptualize, design and build a system for perfecting the member's account opening experience.
At that time, the CU's President and CEO stated, “If credit unions are to prosper and grow they must stop competing on price and improve member service”. For our founding CU, that meant re-thinking how they served the member. That's why Better Branches Technology was founded - a desire to significantly improve member service at American credit unions.
Today, our focus is the same as it was in 2003; providing innovative, affordable software solutions that help credit unions deliver the highest standard of service. Our products have continued to evolve and adapt to the changing needs of credit unions that range from 10,000 to 750,000 members.