About Better Branches CUSO

In the summer of 2003, SAFE Credit Union, a 1.2 billion dollar credit union in North Highlands, California teamed with The Poulton Consulting Group and Performance System International to conceptualize a system for perfecting the member's new account opening experience.

Henry Wirz, President and CEO of SAFE, stated "If credit unions are to prosper and grow they must stop competing on price and improve member service. For SAFE Credit Union to accomplish that meant re-thinking how we worked. That's why the Better Branches CUSO was created-we had a desire to significantly improve member service and to help other credit unions do the same."

Rick Poulton, President of Better Branches, worked closely with SAFE's branch and IT staff to engineer the New Account Opening Solution. Upon implementation at SAFE, management and staff immediately witnessed a positive change in SAFE's member service efficiencies, staff accountability, productivity and sales.

Today, Better Branches has several solutions have been embraced not only by SAFE, but also by other credit unions throughout the United States. The solutions include: Better Lobby, Better WorkGroups, New Account Opening Process (NAP), HelpForce360 and others.

Better Branches is a proud member of the National Association of Credit Union Service Organizations (NACUSO). To learn more about the benefits of working with CUSOs, click here for the NACUSO site.

More "about us"

Learn how Better Branches can help you with:...
Lobby Management Improvements
Member Relationship Management
Member Offers and Delivery Channels
Cross Selling to Indirect Loan Members
Operational Efficiency Improvements